The demand for Enterprise Resource Planning or ERP is growing in India and worldwide too. More and more companies and organizations are looking at implementing the ERP system for streamlining their business process. The benefits of ERP are such that it is attracting all the organizations to invest in its implementation. Competition and the need to improve its productivity are driving all these companies to implement ERP. Earlier very few companies used the ERP system but that trend has changed now and the demand has drastically grown. The main reason for ERP market growth in India is competition. An ERP system aids in designing a better competitive strategy to have an edge over the organization’s competitors.

Another reason for ERP market growth in India is for attaining a better ROI or return on investment. An ERP increases the efficiency of the resources and results in better ROI. The companies are looking for acquiring more modules and do not mind investing in technology solution to improve their business. They are looking towards customized solution to increase their profitability and productivity. The companies now believe that an automated system can meet their requirements and demands well. Companies in discrete and process manufacturing, defence, aviation, infrastructure, real estate, etc are favoring ERP implementation.

The reason for ERP market growth in India with the manufacturing units is that an ERP increases the production cycles. It aids in designing the project, products and in taking decisions. The ERP system was considered to be very expensive earlier, but now low costing products are available as times have passed. The new and improved system aims to offer low cost solutions with the automated systems. Many new products have been introduced which help in easing the process completion. The reason for ERP market growth in India is the awareness of providing a better customer service. Many banks and government organizations have started using ERP for growth. The companies already with the old system can replace it with a new package to reduce the expenses. Even service industries like hospitals and hotels are using the online customer care to provide an improved service.

The reason for ERP market growth in India is also because of the availability of products from providers like Godrej Infotech, Eastern Software Systems, Tally, etc. They provide with web based software solution that can be implemented easily and customized easily too. Most of the medium scale companies want to keep up with the international standards in order to meet the special and specific requirements. ERP system makes this possible and therefore the companies are implementing ERP system in India.

Soon the smaller sized companies will also implement this system to keep up with the competition and streamline the business process. They need to adopt the latest technologies to keep up with changes in the market and to survive. In this competitive world it is necessary to be up to date with all the changes. The reason for ERP market growth in India is the need to improve the efficiency, keep up with the competition, improve the ROI and to adopt to the global standards of the industry.

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